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UNSMOKE 
YOUR

WORLD

IF YOU DON’T SMOKE, DON’T START.
IF YOU SMOKE, QUIT.
IF YOU DON’T QUIT, CHANGE.

We are all unsmokers.
Smokers and nonsmokers.
United we can rid smoke from our lives.

Everyone knows smoking causes lung cancer and other smoking-related diseases. Yet over a billion adults still smoke, and estimates are that there will still be more than 1 billion smokers in 2025.

But we can change that. We will change that. We will Unsmoke our World. Because it’s the smoke that’s the main problem, not the smokers. The best choice any smoker can make is to quit cigarettes and nicotine altogether. But smokers who would otherwise continue smoking should be given the opportunity to switch to science-backed, smoke-free alternatives.

It’s time for friends, family and colleagues to come together. To inspire each other. To help each other.

Together we can Unsmoke the World.

BE

INSPIRED

SANTINO ENCOURAGED HIS FRIENDS TO QUIT CIGARETTES
SANTINO ENCOURAGED HIS FRIENDS TO QUIT CIGARETTES
SANNE QUIT CIGARETTES
SANNE QUIT CIGARETTES
MARIUS SWITCHED TO HEATED TOBACCO
MARIUS SWITCHED TO HEATED TOBACCO
JULIE CHANGED TO VAPING
JULIE CHANGED TO VAPING
CHRISTIAN ENCOURAGED HIS FIANCÉE TO QUIT CIGARETTES
CHRISTIAN ENCOURAGED HIS FIANCÉE TO QUIT CIGARETTES
PATRICK QUIT CIGARETTES
PATRICK QUIT CIGARETTES
is the main problem

Smoke

Smoke is the main problem

The majority of harmful chemicals in cigarette smoke comes from burning—not the tobacco itself.

The smoke from burning any plant will contain dozens of harmful or potentially harmful chemicals. Remove the combustion and you cut out or reduce the levels of many of those chemicals.

ALTOGETHER IS BEST

QUITTING

Quitting is best

Studies show that motivation and willingness are key to quitting.

Whatever way works for you, quitting cigarettes and nicotine is always the best thing to do. We recommend you talk to your doctor, pharmacist or stop smoking service for professional guidance.

Additionally, there are many valuable resources available online to help you find the best support to quit smoking completely.

IF YOU DON'T QUIT

CHANGE

If you don't quite, change

In any given year, most existing adult smokers will continue to smoke.

Now, thanks to advances in science and technology, although not risk-free, products that are better choices than continuing to smoke—such as e-cigarettes and heated tobacco products— are available.

PEOPLE DESERVE ACCESS TO BETTER INFORMATION

ABOUT SMOKING ALTERNATIVES

Access to better information

The best choice is always to quit smoking. However, many people who don’t quit are in the dark about better alternatives – in part because they haven’t been told about them.

We asked the public how important it is to be able to make informed decisions.

WANT TO UNSMOKE?

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