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GIVE YOUR LOVED ONE THE FACTS

We all go through phases when we reflect on our behaviors and decide to change them. Smoking is a prime example. The best choice a smoker can make is to quit tobacco and nicotine altogether. Those who don’t should have accurate and non-misleading information about smoke-free alternatives.​

Sometimes the right information at the right time is what a person needs. ​

Quitting tobacco and nicotine altogether is always the best choice. However, the reality is that in any given year, 9 out of 10 smokers do not quit and continue to smoke. Today, these adult smokers have options. Smoke-free alternatives, like e-cigarettes, heated tobacco products, and oral smokeless products, can provide the many adults who don’t quit with a better alternative than continuing to smoke. 

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THE CRUCIAL DIFFERENCE

WHAT IS THE DIFFERENCE BETWEEN CIGARETTES AND SMOKE-FREE ALTERNATIVES?

The key difference between cigarettes and smoke-free products is that cigarettes burn tobacco and smoke-free products don’t. 

This is important because the smoke from a burning cigarette contains more than 6,000 chemicals, around 100 of which have been classified as harmful or potentially harmful by public health authorities. 

If you eliminate the burning as is the case with smoke-free products, you can significantly reduce the level of harmful chemicals. 

THE FACTS ABOUT NICOTINE

There are many misconceptions about nicotine. For example, while addictive and not risk-free, nicotine is not the primary cause of smoking-related diseases. The high levels of harmful chemicals found in cigarette smoke are.

Nicotine is one of the reasons some people smoke, along with other factors such as the taste, ritual, and sensorial experience. By providing smokers with an acceptable alternative that both contains nicotine and delivers a satisfying taste and experience, we increase the chances of them switching.

Nicotine-containing products should not be used by people who have or are at risk of heart disease, are diabetic, are epileptic, or are experiencing seizures. They should not be used during pregnancy or while breast-feeding. Finally, minors should not use or have access to any tobacco or nicotine-containing products. 

Picture of leaves with different patterns

WHAT ARE THE OPTIONS?

Here are some examples: e-cigarettes, heated tobacco products, and oral smokeless products. 

Smoke-free alternatives
E-CIGARETTES

E-CIGARETTES

 


E-cigarettes are smoke-free products that heat an e-liquid to produce a vapor.

 

  • What are e-cigarettes?

    E-cigarettes produce an aerosol by heating a liquid that contains flavorings and usually nicotine. Some resemble cigarettes, some resemble pens; while “vape mods” are bigger devices that can be modified, e.g. by adding a larger liquid chamber. Like other smoke-free products, e-cigarettes are not risk-free and contain nicotine, which is addictive.

  • How do they work?

    Broadly speaking, they include a rechargeable battery and an element that heats the e-liquid to produce the vapor that’s inhaled. The vast majority of liquids—and their vapors—contain nicotine.

Heated tobacco

HEATED TOBACCO

 


Heated tobacco products are smoke-free products based on the concept of heating tobacco to temperatures well below those reached by a burning cigarette. 

  • What is heated tobacco?

    Heated tobacco products generate a nicotine-containing aerosol by heating tobacco to temperatures sufficient to release nicotine and flavors from the tobacco, but low enough to prevent the tobacco from burning. Like other smoke-free products, heated tobacco products are not risk-free and contain nicotine, which is addictive.

  • How does it work?

    To produce the nicotine-containing vapor, tobacco (in a stick or capsule) is heated using battery-powered heating systems or by way of a carbon tip.

tobacco bag

ORAL SMOKELESS PRODUCTS

Oral smokeless products refers to tobacco (known as snus) and tobacco-free nicotine-containing smoke-free products designed for oral use.
 

  • WHAT ARE ORAL SMOKELESS PRODUCTS?

    Snus consists of ground tobacco mixed with water, salt and flavoring agents. It can be loose or in small portion pouches. Its use does not involve burning or inhalation of an aerosol. Tobacco-free nicotine-containing pouches do not contain tobacco. Like other smoke-free products, modern oral products are not risk-free and contain nicotine, which is addictive.

  • HOW DO THEY WORK?

    It's generally placed between the upper lip and gum where it gradually releases nicotine.

REAL PEOPLE, REAL STORIES

  • Rika in a yoga pose

     

     

     

     

     

    Rika encouraged her husband to change

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    Tuna encouraged his ex-partner to change

  • Video 3

     

     

     

    Samboy encouraged his family to quit altogether

  • Video 4

     

     

     

    Santino encouraged his friends to quit altogether

  • Video 5

     

     

     

    Adriana encouraged her brother to change

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