The best choice any smoker can make is to quit cigarettes and nicotine altogether. However, in any given year a large population of adult smokers continue smoking. They deserve better alternatives, but are often denied the chance to change to them.
Misinformation and lack of clarity and access is preventing smokers from finding better alternatives to continued smoking, results of a new survey showed today.
“Unsmoke: Clearing the Way for Change”, a new white paper published by Philip Morris International (PMI), features results of an independent survey of 16,099 adults (aged 21-74) across 13 countries.
The results show the wider public has an appetite for a better conversation on how to make the world smoke-free, but progress is being hampered.