80kg of cigarette butts were collected from the streets and cigarette butt bins, and displayed.
Managing Director of Philip Morris South Africa, Marcelo Nico, believes a smoke-free South Africa is possible. He and his team are committed to achieving this for the sake of 10 million South African adult smokers, their friends and families.
“Through the power of conversation, partnership and accurate information about better alternatives, we can reduce smoking rates more rapidly,” said Nico.
Cape Town is among the world’s top tourist destinations and home of the famous Table Mountain. Keeping the city in shape is a key priority for the local municipality and the Central City Improvement District (CCID). The team partnered up with these organizations for a cleanup to raise awareness about Unsmoking and reducing cigarette butt litter.