Where there’s smoke, there’s fire. And where there’s unplanned fire, with any luck, there will be firefighters, risking their lives in order to keep others safe.
As part of our efforts to Unsmoke the World, PMI is proud to be partnering with the Portuguese Fire Brigade, Ministry of Internal Affairs, as well as various local media groups for the Brave Heroes initiative.
This two-month campaign will highlight the heroism of Portugal’s firefighters, who put their lives on the line tackling Portugal’s regular forest fires, while also helping to change behaviors that can lead to these disasters.
Over the past few years, wildfires during the summer months have wracked Portugal, killing dozens of people, injuring hundreds more, as well as destroying homes and property.