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Key Questions

Answered

How to choose a smoke-free alternative?

The best thing is to quit altogether. Those who don’t quit should have access to and information about products that are better alternatives to continued smoking. These products should be backed by science and be satisfying so smokers don’t go back to cigarettes.

Currently, regulations often prevent adult smokers from learning about these products and, in some countries, smoking alternatives are not even available because of regulations.

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