This website is not optimised for your browser, please  upgrade your browser  for an optimal browsing experience. 
en
Question & Answer header

Key Questions

Answered

Why launch this campaign now?

Why not? Why didn’t we do it sooner? There is an urgent need for smokers who would otherwise continue to smoke to have better alternatives to cigarettes and have information about them. The science and technology is here. We don’t want to wait for tomorrow. And we won’t.

Device orientation background image
Please rotate your screen to portrait mode TILT YOUR DEVICE