Quite rightly, there’s a wealth of regulation encouraging people to quit-or not start-smoking.
But many laws were developed before vaping, heated tobacco and other smoke-free alternatives existed.
They don’t clearly distinguish between them and cigarettes—even though science backed smoke-free alternatives are a much better choice than continued smoking.
This causes confusion. Even worse: It can stop smokers who don’t quit from changing to better alternatives.
A recent survey we commissioned showed that 7 out of 10 people support PMI’s efforts to work with governments, regulators and public health experts to stop people buying cigarettes in favor of smoke-free alternatives. This is the very heart of the Unsmoke Your World movement.