This website is not optimised for your browser, please  upgrade your browser  for an optimal browsing experience. 
Regulation matters header

Regulation matters

Regulation matters

Quite rightly, there’s a wealth of regulation encouraging people to quit-or not start-smoking.
But many laws were developed before vaping, heated tobacco and other smoke-free alternatives existed.

They don’t clearly distinguish between them and cigarettes—even though science backed smoke-free alternatives are a much better choice than continued smoking.
This causes confusion. Even worse: It can stop smokers who don’t quit from changing to better alternatives.

A recent survey we commissioned showed that 7 out of 10 people support PMI’s efforts to work with governments, regulators and public health experts to stop people buying cigarettes in favor of smoke-free alternatives. This is the very heart of the Unsmoke Your World movement.

What we know

What we know

We know it’s best for adult smokers to quit nicotine and tobacco completely. We also know many won’t. These people should have access to and information about the alternatives. Yet, as we found, many smokers and Unsmokers are confused about the facts, and their options.

Raised hands

The right to know

“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family,” said former United Nations secretary Kofi Annan. Do people have the right to information? Do we have the right to be armed with knowledge, so that we can make individual choices based on that knowledge?

Find out more


Get inspirational ideas and encouragement. Inspire others.

Together we can Unsmoke the World.

Get involved
Device orientation background image
Please rotate your screen to portrait mode TILT YOUR DEVICE