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Unsmoke your mind

Smoke-Free Regulations Are Vital, but Need to Adapt

Quite rightly, there’s a wealth of regulation encouraging people to quit-or not start-smoking.
But many laws were developed before vaping, heated tobacco and other smoke-free alternatives existed.

They don’t clearly distinguish between them and cigarettes—even though science backed smoke-free alternatives are much better choice than continued smoking.
This causes confusion. Even worse: It can stop smokers who don’t quit from changing to better alternatives.

A recent survey we commissioned showed that 7 out of 10 people support PMI’s efforts to work with governments, regulators and public health experts to stop people buying cigarettes in favor of smoke-free alternatives. This is the very heart of the Unsmoke Your World movement.

People deserve the whole story

about smoke-free alternatives

People deserve the whole story about smoke-free alternatives

Regulation to prevent people from starting to smoke and encouraging cessation is key; but more is needed for those who don’t quit.

Through science and technology we have created better alternatives to continued smoking. Those who don’t quit deserve to have access to these smoke-free alternatives and accurate information about them.

If you don’t smoke, don’t start.
If you smoke, quit.
If you don’t quit, change.

Cigarette smoking can cause diseases like lung cancer, cardiovascular disease, and emphysema.

Governments’ stock response to cigarettes has been everything from increased taxes through restrictions on advertising, packaging and display to bans on smoking in public places. Some have been effective in reducing smoking rates; some have not.

There are over a billion smokers now, and the WHO estimates there will still be over a billion smokers in 2025.

But with better regulations, together, we might change that.

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Many of today’s regulations were developed before innovative, smoke-free alternatives to cigarettes existed. Measures to prevent initiation and encourage cessation are key in any anti-smoking policy. However, people still continue smoking.

Innovative, smoke-free products offer smokers who don’t quit the choice of an alternative that is better than continuing to smoke.

Where they are supported by regulation, they’ve made a huge difference to smoking habits: Just two years after heated tobacco products were introduced in Japan, cigarette sales fell 27 percent. PMI’s data shows that the majority of smokers who switch to some scientifically verified heated tobacco products quit cigarettes completely.
Yet most regulations around the world still fail to distinguish between cigarettes and different types of nicotine or tobacco products like vapes and heated tobacco.

That’s wrong. It denies smokers who don’t quit a better choice, condemning them to continue smoking cigarettes.
It’s time regulators and opponents of tobacco accepted that not all tobacco or nicotine products are the same and accept that smoke-free products are a much better choice for smokers than continued smoking. If smokers are given information about—and access to—smoke-free alternatives, won’t the number of people who stop smoking cigarettes accelerate?

Tobacco companies, regulators and society must unite to unsmoke the world.

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