Many of today’s regulations were developed before innovative, smoke-free alternatives to cigarettes existed. Measures to prevent initiation and encourage cessation are key in any anti-smoking policy. However, people still continue smoking.
Innovative, smoke-free products offer smokers who don’t quit the choice of an alternative that is better than continuing to smoke.
Where they are supported by regulation, they’ve made a huge difference to smoking habits: Just two years after heated tobacco products were introduced in Japan, cigarette sales fell 27 percent. PMI’s data shows that the majority of smokers who switch to some scientifically verified heated tobacco products quit cigarettes completely.
Yet most regulations around the world still fail to distinguish between cigarettes and different types of nicotine or tobacco products like vapes and heated tobacco.
That’s wrong. It denies smokers who don’t quit a better choice, condemning them to continue smoking cigarettes.
It’s time regulators and opponents of tobacco accepted that not all tobacco or nicotine products are the same and accept that smoke-free products are a much better choice for smokers than continued smoking. If smokers are given information about—and access to—smoke-free alternatives, won’t the number of people who stop smoking cigarettes accelerate?
Tobacco companies, regulators and society must unite to unsmoke the world.