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6000 CHEMICALS

When a cigarette burns, it produces smoke. More than 6000 chemicals have been identified in cigarette smoke, approximately 100 of which have been classified by public health authorities as harmful or potentially harmful. That’s why we need to eliminate burning.

DID YOU KNOW?

More than two thirds of smokers said they would be more likely to switch to alternatives such as e-cigarettes & heated tobacco products if they had clarity on how they differed from cigarettes.

MAKE A CHANGE

Action is needed from all of us in order to make smoke-free products available to the hundreds of millions of men and women around the world who smoke.

TOBACCO PRODUCTS ARE THE SAME

NOT ALL

NOT ALL TOBACCO PRODUCTS ARE THE SAME

There are better alternatives to continued smoking available, like e-cigarettes, heated tobacco products and modern oral products. Because they don’t burn tobacco, these products should have fewer and lower levels of harmful chemicals in their aerosols compared with cigarette smoke.

They aren't risk free, and contain nicotine which is addictive. But if they are scientifically substantiated and manufactured under appropriate safety and quality controls, they are a better choice than continued smoking.

Our governments are there to create regulations and put people first. Yet, some countries have banned smoke-free products altogether. In others, information about them is not readily available. Does it make sense that only cigarettes – the most harmful tobacco products - are available for smokers? Does it make sense that adult smokers are not given the information to differentiate between cigarettes and better, smoke-free alternatives? 

MANY ARE CONFUSED

MANY ARE CONFUSED

We know it’s best to quit nicotine and tobacco completely. We also know many adult smokers don’t. They deserve access to and information about alternatives: too many don’t have all the facts or understand their options.

The conversation you need to hear.

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SUPPORTING MACRO CHANGE - REGULATIONS Q&A

Regulation is an important part of proper, functioning societies around the world. It is defined as ‘a rule or directive made and maintained by an authority’ and is important as a means of protecting the rights and safety of citizens, as individuals but also as a society. Learn more about what factors trigger a change in regulation, why regulation is important and how you can help support change and regulation in this article

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