Features

FEATURES

Povaddo results 2022

Povaddo results

An international survey commissioned by PMI and conducted by independent research agency Povaddo in summer 2022.

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Misinformation poses a significant threat to progress on society’s journey toward a smoke-free future, a global survey reveals.

Misinformation: A major threat to smoke-free progress

An international survey carried out for PMI reveals that misinformation may prevent adult smokers who don’t quit altogether from switching to better, smoke-free alternatives.

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SMOKE-FREE ALTERNATIVES: SOME FACTS

The best choice any smoker can make is to quit tobacco and nicotine altogether, but many don’t. Adults, who would otherwise continue to smoke deserve better, smoke-free alternatives enabled by science and innovation.

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REGULATION SHOULD ADAPT WITH AND FOSTER INNOVATION

Today there are around one billion smokers in the world. The World Health Organization predicts this number will remain roughly the same come 2025.1 At Philip Morris International, we’ve spent over a decade developing smoke-free products.

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Choice

Choice

Choice. Something we are all entitled to. The best choice a smoker can make is to quit cigarettes and nicotine altogether. Millions do, every year. But what choices do those who don’t quit have?

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SUPPORTING MACRO CHANGE: Q&A

SUPPORTING MACRO CHANGE: Q&A

Regulation is an important part of proper, functioning societies around the world. It is defined as ‘a rule or directive made and maintained by an authority’ and is important as a means of protecting the rights and safety of citizens, as individuals but also as a society.

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UNSMOKING THE WORLD, TOGETHER

It’s been a big first year for Unsmoke, and we are progressing towards sharing the initiative around the world.

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SOUTH AFRICA JOINS THE UNSMOKE MOVEMENT

We will Unsmoke South Africa through the power of conversation, partnership and accurate information about smoke-free alternatives.

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Smokers in the dark over better alternatives

SMOKERS IN THE DARK OVER BETTER ALTERNATIVES

New survey reveals many smokers believe they don’t have enough facts about alternatives to make an informed choice.

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How does smoking affect relationships

HOW DOES SMOKING AFFECT RELATIONSHIPS?

A new survey shows that smoking can negatively affect relationships.

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Unsmoke joins the urban dictionary

UNSMOKE JOINS THE URBAN DICTIONARY

Philip Morris International's goal is to create a Smoke-free Future. Find out what this means, how you can help and what it means to Unsmoke Your World.

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