A smoke-free future is within our reach. PMI believes that with the right regulatory encouragement and support from civil society, cigarette sales can end within 10 to 15 years in many countries.
However, the spread of misinformation threatens to hamper such progress.
Only by providing adult smokers with access to smoke-free alternatives and accurate information about these products can we enable them to make informed, better choices.
This, in turn, will accelerate our ambition of achieving a monumental public health breakthrough that sees smoking rates decline far more rapidly than through traditional measures alone.
* Povaddo conducted this online survey on behalf of PMI between July 19 and August 3, 2021. The survey was fielded among 29,484 respondents with legal age, general population adults aged 21 or older, in 26 countries and territories: Argentina, Brazil, Colombia, Czech Republic, Dominican Republic, France, Greece, Italy, Japan, Malaysia, Mexico, Morocco, Netherlands, Norway, Poland, Portugal, Romania, Saudi Arabia, South Africa, South Korea, Spain, Sweden, United Arab Emirates, the United Kingdom, Ukraine, and the United States.