Today there are around one billion smokers in the world. The World Health Organization predicts this number will remain roughly the same come 2025.1 At Philip Morris International, we’ve spent over a decade developing smoke-free products. Adults who don’t quit tobacco and nicotine altogether deserve better alternatives to continued smoking.
But for these smokers (who would otherwise continue to smoke cigarettes) to switch to better alternatives, they must first be allowed to access information about them. Unfortunately, tobacco regulation in several countries have been drafted many years ago, when better products than continued smoking did not exist. This created legal uncertainty and adult smokers are often precluded from receiving accurate information that would allow their informed decision making.
The best choice any smoker can make is to quit cigarettes and nicotine altogether. But many will continue to smoke. Preventing these men and women from learning about and accessing science-backed smoke-free alternatives means accepting the status quo and the fact the vast majority of them will continue to smoke cigarettes, the most harmful form of nicotine consumption. An inclusive dialogue and an open mind about the role smoke-free alternatives can play in addressing a major global health problem are needed for the hundreds of millions of men and women who would otherwise continue smoking