The best choice any smoker can make is to quit tobacco and nicotine altogether, but many don’t. Adults, who would otherwise continue to smoke deserve better, smoke-free alternatives enabled by science and innovation. Regulation should allow adult smokers to have access to, as well as accurate and non-misleading information about, these alternatives and how they compare with cigarettes. They are not risk-free and deliver nicotine, which is addictive. However, they can be a better choice than continued smoking if scientifically substantiated and manufactured under appropriate safety and quality controls.
As it stands today, some governments restrict access to information about them. Further compounding the issue, some tobacco control organizations refuse to consider the innovations coming from the tobacco industry as viable alternatives that governments can use to supplement existing smoking cessation and prevention measures. These together can result in a variety of misconceptions about smoke-free alternatives’ potential to reduce harm.