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If you don't smoke, don't start.

if you smoke, quit.

if you don't quit, change.

If you don't smoke, don't start.

if you smoke, quit.

if you don't quit, change.

KEY FACTS

01

THE BEST CHOICE

Everyone knows smoking is harmful and addictive. Quitting cigarettes and nicotine altogether is the best choice any smoker can make.
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02

SMOKE-FREE ALTERNATIVES

Science and technology have enabled the development of smoke-free alternatives, which can be a better choice for those who don't quit cigarettes and nicotine altogether.
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03

Access and Information

Smoke-free products have the potential to help bring us to a future without smoke, faster. This can only happen when adult smokers who don't quit have accurate information about how they differ from cigarettes.
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Illustration of smoke

WHAT’S WRONG WITH BURNING?

A burning cigarette releases over 6,000 chemicals, many are harmful. What happens if you remove the burning?

Illustration of multi-coloured tobacco leaves

WHAT IS NICOTINE?

Nicotine is addictive, and one of the reasons why people smoke, alongside factors like taste and ritual. But it is not the primary cause of smoking-related diseases.

Illustration comparing smoke and vapor

HOW ARE SMOKE-FREE ALTERNATIVES DIFFERENT FROM CIGARETTES?

Smoke-free products are very different from cigarettes: They don’t burn, there’s no, or less, smell and no ash.

Collage of diverse people around the world who have quit tobacco and nicotine altogether, or changed to better alternatives to smoking.

REAL STORIES

 The world is Unsmoking. Be inspired by stories from around the world. 

Unsmoke Your World

INFORMED CHOICES

In some parts of the world, adult smokers are not given accurate information to allow them to differentiate between cigarettes and better, smoke-free alternatives. Does this make sense?

READ MORE

A burning cigarette releases over 6,000 chemicals, many are harmful. What happens if you remove the burning?

READ MORE

Nicotine is addictive and one of the reasons why people smoke, alongside factors like taste and ritual, but it is not the primary cause of smoking-related diseases.

READ MORE

Smoke-free products are very different to cigarettes: they don’t burn, there’s no, or less, smell and no ash.

SEE THE STORIES

The world is Unsmoking. See how.

Read More

In some parts of the world, adult smokers are not given the information to differentiate between cigarettes and better, smoke-free alternatives. Does this make sense?
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