Whether you quit altogether (which is always the best choice) or change to a better alternative, choosing to unsmoke is a step in the right direction.
It's time for friends, family, and colleagues to come together. To inspire each other. To help each other.
Watch the film and keep scrolling to be inspired by real stories of people from around the world, from all walks of life, who have unsmoked themselves or their loved ones.

HEAR OUR STORIES.

Costanza
encouraged her partner to quit altogether

Jaime
quit altogether

Angie
changed to vaping

Jaime
quit altogether

Loana
changed to heated tobacco

Martin
changed to Vaping

Marinko / Olivia
quit altogether

Ernesto
quit altogether

Christian
encouraged his fiancée to quit altogether

Patrick
quit altogether

Will
quit altogether

Julie
changed to Vaping

Rhys
quit altogether

Andrea
quit altogether

Santino
encouraged his friends to quit altogether

Joey
quit altogether

XY
quit altogether

Kevin
changed to e-cigarettes

Darren
quit altogether

Samboy
encouraged his family to quit altogether

Juan
changed to vaping

Takashi
changed to e-cigarettes

Shigeko
quit cigarettes

Tomoki
changed to e-cigarettes

Santaro
changed to e-cigarettes

Ruriko
encouraged her husband to quit cigarettes

Ryoko
encouraged her mother to quit cigarettes

Shinkai
quit cigarettes

Roby
changed to e-cigarettes

Erickson
quit altogether

Marvin
quit altogether

Priscilla
changed to vaping

Graham
changed to vaping

Kwandiwe
changed to vaping

Micaela
changed to vaping

Nombuso
quit altogether

Mbali & Mpati
changed to heated tobacco

Keagile
changed to heated tobacco

Hayat & Siham
quit cigarettes

Alia
changed to vaping

Sam
quit altogether

Shena
quit altogether

Ashleigh
quit altogether

Jeff
changed to vaping

John
changed to vaping

Stephen
quit altogether

Rekey
quit altogether

Camille
encouraged her father to quit altogether

Motokuni
quit cigarettes

Alexandros
quit altogether
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