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EVERYONE DESERVES THE RIGHT TO MAKE A BETTER CHOICE

We all strive to make better choices. In an ideal world, nothing would prevent us from making them.

There is a clear best choice for those who continue to smoke: quit tobacco and nicotine altogether. But the reality is, many don’t. For those adults who don’t quit, advances in science and technology have led to the development of smoke-free alternatives, such as heated tobacco products, e-cigarettes and oral smokeless products. ​

However, their ability to choose a better alternative can vary depending on factors like geographic location, regulatory environment, and ability to access alternatives and accurate information about them.

Governments and regulatory bodies play an important role in ensuring that individuals have access to and accurate information about scientifically substantiated smoke-free products.

For us to end smoking for good, all adult smokers, no matter where they are or what they do, should have the right to choose a better option.​

Video about choosing better alternatives

THE CRUCIAL DIFFERENCE

WHAT IS THE DIFFERENCE BETWEEN CIGARETTES AND SMOKE-FREE ALTERNATIVES?

The key difference between cigarettes and smoke-free products is that cigarettes burn tobacco and smoke-free products don’t. 

This is important because the smoke from a burning cigarette contains more than 6,000 chemicals, around 100 of which have been classified as harmful or potentially harmful by public health authorities. 

If you eliminate the burning as is the case with smoke-free products, you can significantly reduce the level of harmful chemicals. 

WHAT ARE THE OPTIONS?

Here are some examples: e-cigarettes, heated tobacco products, and oral smokeless products. 

Smoke-free alternatives

REAL PEOPLE, REAL STORIES

  • Shinkai in tai chi clothes

     

     

     

     

     

     

     

    SHINKAI QUIT CIGARETTES

  • Kwandiwe changed to vaping

     

     

     

     

    KWANDIWE CHANGED TO VAPING

  • Nombuso quit altogether

     

     

     

     

    NOMBUSO QUIT ALTOGETHER

  • Loana changed to heated tobacco

     

     

     

     

    LOANA CHANGED TO HEATED TOBACCO

  • Rhys quit altogether

     

     

     

     

    RHYS QUIT ALTOGETHER

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